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- Bally Video Game System
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- Our developers customize player tracking software with integrations to all major casino tracking systems including IGT, Aristocrat, Konami, and Bally's with profitability modules for real-time reporting and analytics based on players, locations and game type as well as player rating systems to track player history, store player information, increase player engagement with access to bonus games.
- The Bally Systems CMP Cage module is an inventory management system that integrates, collects, and manages all back of house Cage locations and business operations in Bally Casino Management Systems (CMS) and Slot Management Systems (SMS). The application allows casinos to track the flow of inventory into and out of the cage area both to.
- Mouchou, Eldorado’s vice president of casino operations, along with Peter Broughton, information technology director, and the Eldorado IT department spent several months modifying the Bally’s suite of bonus games and integrating it into Eldorado’s proprietary casino management system, which tracks each machine and player on the casino floor.
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The whiteboard full of mathematical equations in Rob Mouchou’s office might not test the mettle of Isaac Newton, but figuring out how to tweak and fully integrate a new server-based software application by Bally Technologies took its toll on the management team at Eldorado Hotel Casino.
Bally Technologies is headquartered in Nevada, and as you can probably guess, they started off as a game supplier for Las Vegas casinos in the late 60s. As the company grew, Bally expanded its business into several areas apart from online casino games, such as casino-management systems.
On the other hand, play is up 40 percent with the new software.
Eldorado is field-testing Bally’s Elite Bonusing Suite, a floor-wide system that offers players several different bonus games within standard games such as slots or poker. The system was deployed in early April on more than 50 machines on the Eldorado casino floor and is expected to be placed on more than 350 casino games by the end of summer.
Mouchou, Eldorado’s vice president of casino operations, along with Peter Broughton, information technology director, and the Eldorado IT department spent several months modifying the Bally’s suite of bonus games and integrating it into Eldorado’s proprietary casino management system, which tracks each machine and player on the casino floor.
Bally's Casino Employment Center
The Bally EBS system includes an hourly horse race from noon to 9 p.m. (think dot racing at a baseball game but with better graphics) that’s broadcast on flat-screen televisions throughout the casino floor, as well as birthday promotions, Lotto on Friday evenings, and a 24-hour bonus-wheel game. The bonus games play side-by-side with standard casino games. Players qualify for the free bonus games through slot play.
The software also changes the ambiance of a casino floor.
The switch to ticket-in, ticket-out game play streamlined casino operations, but much of the thrill factor was lost when gamblers no longer heard the tinkling of coins hitting collection trays following jackpots. The flat-screen televisions showing horse races and birthday and jackpot winners with full audio returns some of that lost excitement to the casino floor, Mouchou says.
One of the biggest challenges facing the Eldorado team, besides hard-wiring the casino floor with high-speed networking cabling, was tinkering with the bonus wheels that offer players free play on their players club cards. The Bally EBS system originally included just one bonus wheel, and the Eldorado team wanted three wheels that accumulated credits consecutively.
“We have done a lot of massaging to this system,” Mouchou says. “We developed those other two wheels, and now Bally is going to modify their EBS system.”
Broughton says it took about three months to interface the Bally’s product with the Eldorado’s casino management system because the EBS system contained several layers of communication protocols and required extensive coordination with Bally’s development teams.
“When we had to get in there to do our own work, we called Bally and there wasn’t just one person that could help us,” Broughton says. “That’s what took the longest.”
Eldorado promoted an employee to work full-time on developing the system.
The EBS system also allows the Eldorado to designate any casino machine for tournament play and eliminates the need for banks of tournament-only slots, which aren’t used if there is no tournament running. It also keeps games from becoming obsolete so quickly with the changing taste of gambler’s preferences, Mouchou says.
Eldorado is testing games from IGT, Bally, Aristocrat, Konami and Williams so that it has flexibility with each vendor. The Eldorado is the only casino in Nevada using the new Bally system. The field test is expected to wrap up today.
“We have pretty long relationship with Bally,” Mouchou says. “We have been on the Bally slot system forever, and I think they enjoy working with us because we are pretty creative and have a good IT staff that can talk their language.”
Mouchou declined to say how much it cost to implement the new EBS system, but he did note that the Eldorado has diverted all its capital for new games into system enhancements.
Bally Casino Games
“You couldn’t even get these kinds of results on brand-new machines. It is amazing the results we have gotten on these machines.
“It has been a major investment in time, planning and money,” he adds. “We probably started talking about this project two years ago.”
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Bally Casino Management System
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Bally Video Game System
- Functional detailsBALLY SMS SOLUTIONSSpecific features of the SLOT Management System include:
- Player centric bonusing
- Cashless wagering
- Promotional credits/coupons
- Ticketing
- Point countdown
- Sweepstakes & Promotions
- Accounting & analysis
- Game configuration
- Slot accounting & analysis
- Surveillance, Host & Slot operations dispatching
- Employee performance
Specific features of the CASINO Management System include:- Player Tracking
- Soft & Hard Count
- Cage & Pit Operations
- Comp Algorithms
- Player Account Management
- Groups & Promotions
- Federal Reporting
- Credit
- Direct Marketing
- Business problemBusiness Problems Solved:
- Improving customer service time, allowing more attention to be given to patrons
- Operating to your specifications instead of forcing you to conform to those of the software package
- Ties slot management, casino & hospitality together creating a powerful user friendly environment
- Built on the extremely reliable iSeries platform system management & maintenance
- All combined to provide unmatched patron satisfaction
- Business opportunityThe ACSC product lineup is fully customizable for any property’s needs and offers you these key benefits:
- Operates to your specifications, with built–in password controls
- Integrated functions that tie together hospitality, casino and slot management in a powerful and user-friendly environment.
One of the industry’s most reliable and comprehensive systems, ACSC is a powerful tool for improving customer service time and increasing patron satisfaction.An ideal solution for a cashless society, ACSC fully supports Bally Power Bonusing* an award winning IBMi based suite of superior cashless gaming products. - Return on investmentBally offers a palette of tools and a team of experts to help you create a rich, flexible and scalable CMS and SMS system on the highly functional, flexible and scalable IBM Power System ™ platform. By partnering with the leader in gaming systems, you can count on a proven solution that’s also designed to grow and adapt to your changing needs, enhancing your ROI.
- Competitive advantageThe SMS reporting options are extensive. A small sampling includes machine ranking by denomination, progressive meter management, tilt logging and custom maintenance reports.The CMS reporting options include comps, win/loss by player, player activity and worth and comp and credit activity to name just a few of the custom tailored CMS features.Both SMS and CMS/400 combine to provide the utmost in casino management tools. In addition they support all the capabilities of the Bally Power Bonusing products to provide you with the ultimate in flexible, scalable and field-proven cashless wagering options on the rock solid IBM Power System™ platform to improve efficiency and bottom line profits.
- Industries
- Solution areasCross industry
Business Intelligence
Business Process Management and Integration
Business Operations
Production/Ops and Logistics
Computer Services
Systems Management
Customer Relationship Management - Customer sizeVery Small Business (Less than 50 employees)
Small Business (50 to 99 employees)
Midmarket Business (100 to 499 employees)
Midmarket Business (500 to 1000 employees)
Large Business (greater than 1000 employees) - Languages supported
- Countries/regions available for distributionAfricaComorosAmericasBahamas , Puerto Rico , United StatesAsia PacificChinaOther Little caesars review.United States Minor Outlying Islands